02.08.2017 2nd Career Talk (23 Feb 2017) Senior management from digital advertising companies are coming to share with you on the industry development trends, types of jobs that are available in the market, as well as job requirements and career prospects of the industry.
In recent years, digital advertising has been developing at a rapid pace and has gained wide popularity among business users. As digital advertising requires a wide range of specialized techniques, it is often difficult to recruit new blood for the industry. At present, while a lot of digital advertising companies express the difficulty in finding the right person to conduct industry campaigns, fresh graduates who intend to join the industry also face many hurdles as they lack the relevant experience demanded by most digital advertising companies.
With the funding support from the CreateSmart Initiative (“CSI”) of Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region, the Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme (the “Support Scheme”) is organized again last year with below objectives:
To encourage digital advertising companies to employ and train fresh graduates who aspire to develop their career in the industry; and
To foster the development of the digital advertising industry by nurturing more well-equipped digital advertising talents.